ipod apple case

Values:

Justice-Right to treat customers. No law saying they could not do what they did.

Humaneness-Apple was trying to get customers.

Truth-Their was no transparency or openness. Apple was silent about what they were doing. They were misleading to the customers.

Stewardship-There was no concern for the customers. It was mostly about the profit they would be getting out of this publicity with the promotion they did. Then when they reduced the price they were not thinking about the customers.

Freedom-They were free to pursue a profit. Personally I don't think they did the right thing, but they were able to do it. This is a business world. The customers that wanted it, were willing to pay that amount to get it.