ipod apple case

Values:

Justice-Right to treat customers. No law saying they could not do what they did.

Humaneness-Apple was trying to get customers.

Truth-Their was no transparency or openness. Apple was silent about what they were doing. They were misleading to the customers.

Stewardship-There was no concern for the customers. It was mostly about the profit they would be getting out of this publicity with the promotion they did. Then when they reduced the price they were not thinking about the customers.

Freedom-They were free to pursue a profit. Personally I don't think they did the right thing, but they were able to do it. This is a business world. The customers that wanted it, were willing to pay that amount to get it.

How does PR and Cosmopolitianism relate?

Public relations and the book Cosmopolitianism are relevant to each other. The book points out different characteristics in people and how to communicate with people who have different views than you. This is a key element in PR. Public relations is all about communication, and if we can learn to communicate better it will make us better at our jobs. The book points out different ways to look at things, and how to communicate something different to someone who doesn't understand your ways. An example i liked in the book was when the children are getting diarreha from the water and the woman tells them to boil out the spirits. This was the only way the people understood this. I liked that she related to them and got down to there level of understandance. I feel that after reading this book and relating it to my own life, and job in PR I will be more well rounded. I will be more open to possibilities of understandance.

Everybody Matters

Does everybody matter?
I believe everyone does matter. When reading the book cosmopolitanism it points this out. The book feels like everyone is someone whether it is a different view than what you have. Cosmopolitanism focuses on making people realize that their are many differences in the world, but you don't have to accept but realize it is someone view. No one knows whose right or wrong, and we are all looking for that guidance to tell us. I like this point that it points out in chapter two. Your guidance is yours and might not be shared by others but understand this is okay to have different views. I feel the book so far is pointing out that everyone does matter.
What about people within corporate America's supply chains?
Your only as good as your weakest link fits this category. Everyone is important from the bottom to the top. Everyone depends or needs someone or something to make the world work. The working world relies on this theory. The bottom person might have to do manual labor and work hard to produce a product, but without that person to do manual work we would not have the product. The upper/higher person might spend more money than the bottom person does, but that makes the economy work. Without the money spent, the bottom man can not work. Everyone relies on each other. It is a revolving world this way.