Exxon Valdez

My final case study is over the Exxon Valdez case. Looking at this case like many cases it relates with public relations. The study of this case can be looked at in many ways relating to PR. One way is that the president of exxon was not on the scene to clean, which looks bad for a company. It was a disasterous scene killing so many animals, and he could have helped clean up like everyelse. This company could definately have used a crisis mangement plan. This case is horrible and if they would have had a plan, which they should have had since they are a billion dollar company, they could have moved faster and been more prepared in this incident. Also what kind of people are they hiring, the capt. of the ship was drunk when he was operating the ship when it crashed. What was he thinking when he was drinking. This case is sad, because he hurt a lot of our wildlife around Alaska. Seems like Exxon should have gone under, surprisingly they are still a profitable company.