Exxon Valdez

My final case study is over the Exxon Valdez case. Looking at this case like many cases it relates with public relations. The study of this case can be looked at in many ways relating to PR. One way is that the president of exxon was not on the scene to clean, which looks bad for a company. It was a disasterous scene killing so many animals, and he could have helped clean up like everyelse. This company could definately have used a crisis mangement plan. This case is horrible and if they would have had a plan, which they should have had since they are a billion dollar company, they could have moved faster and been more prepared in this incident. Also what kind of people are they hiring, the capt. of the ship was drunk when he was operating the ship when it crashed. What was he thinking when he was drinking. This case is sad, because he hurt a lot of our wildlife around Alaska. Seems like Exxon should have gone under, surprisingly they are still a profitable company.

Diversity

The links posted on the class blog, give good examples of diversity within real companies. The PRSA diversity tool kit, was awesome. I could definately see it being very useful in the future in different careers. I'm not in my career field yet, but after looking at how some companies handle diversity it is really important to get into the right job, and see how they handle diversity. If a company takes diversity importantly, than overall the company is probably going to be good. If the company doesn't take it seriously than the company is going to be shallow and filled with all people of the same ideas, which could limit the company in many ways. I like how Booz Allen Hamilton's company breaks diversity down in MANY ways. Which is great. Also I like how they put this up on the web, so people know how this company works before you even look at them. It's important to look for places who are well diversified.

Guest Speaker (Koji Fuse)

Monday's class was interesting with our guest speaker, professor Koji Fuse. Although hard to understand with his thick japanesse accent, which he explain his accent very well to us, made the class very stimulating. He spoke a lot about Japan and US and our culture differences. Mr. Fuse said the most important resasons to study interpersonal communication is as following: 1.Economic 2.Globalization (30-40% out profit US) 3.Technology 4.Demographic and 5. Peace. His discussion was very educational and fill with good information. He tried his best relating it to situations for us. My favorite part of the discussion was his stories from when he worked in Japan.

He spoke a lot about Hofstede's model and related it in comparison to Japan and US. He also spoke a lot about non-linguistic stuff and how it relates to high and low context cultures. He brought up good points and I personally took a lot from the discussion.