The article that talks about the No Child Left Behind is a sad article. This article has a lot of scandal in it. I think it is sad that the government was involved in the scandal, and no appologies were said. This was a lot of money spent, and not really broadcasted.
As for the PR spot on this issue, Ketchum was in the wrong. Ketchum sounds like a really bad PR firm. They should have advised the spokesperson. He wasn't a PR professional, and it was not his fault because he wasn't advised on how to conduct himself. It is sad that the blame was put on him, instead of the agency. They look like a bad agency especially since they just played ignorance to this whole situation.
Key in this article was the ROI. Relationships, Opinions, and Identities all three are keys to have a good company.
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